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June 03, 2019

MOBILE, ALABAMA – What started as an introduction at the World Food Championship in Orange Beach Alabama last year, has now blossomed into a wonderful partnership to promote tourism, culinary, and culture. Alabama Coasting’s mission is to tell Alabama’s food stories locally, regionally, and even internationally. Together we recognized that harnessing the power of Innovative Group’s exclusive, one-of-a-kind mobile assets, Alabama Coasting could greatly expand their reach and opportunity for success.

MAXimus, a massive, state-of-the-art, self-sustaining mobile culinary venue will lead the tour. MAX, which was featured at the World Food Championship last year, will be on the road supporting this event again in 2019. MAX’s culinary partner is DRAFT, a dynamic, full-service restaurant aboard a fire truck that provides a unique and revolutionary themed catering experience. MAX and DRAFT will also be joined by INSITE Hospitality Suites. With multiple suite options to choose from, this all-inclusive VIP hospitality platform enhances any event with the best luxury amenities to create a lasting impression. These show-stopping mobile assets will all work together and are set to deploy with Alabama Coasting’s unique culinary and “food sport” initiatives out on the road.

“Our team is so excited about this partnership. What’s most intriguing is how the Calametti brothers are pairing tourism and the culinary tales of Alabama, incorporating their Chef partners in events like the World Food Championships. Our culinary assets and other services are a natural fit to help showcase this unique way to draw visitors to their region,” explained Jaima Schiffer, Director of Business Development for Innovative Group.

“Their technology is out of this world, but it is the energy and excitement that the IG team brings that fits so well with Family, Friends, Food, and Fun that drives all that we are at Alabama Coasting,” added Danny Calametti, CEO & Co-Owner of Alabama Coasting.

About Alabama Coasting
Since its inception, ALABAMA COASTING has been a recognized community resource for businesses, organizations and local governments – helping them reach visitors and active locals. As publishers of Discover Coastal Alabama Magazine, and through their culinary and food sport initiatives including the new Alabama Culinary Guide to be published in late 2019, Alabama Coasting proudly serves as ambassadors for their community and region.

About Innovative Group
Innovative Group specializes in experiential marketing programs that fuel, and even change peoples’ perception about a brand, while fostering lasting relationships at every opportunity. In a word, they are: solutionistsTM. a dedicated, thought provoking, ever evolving, spirited group of tenacious problem solvers. Couple that with a passion for bringing communities together in distinctively customized and uniquely engaging ways, and you’ve got a recipe for the fantastical.
Innovative Group… Delivering Experiences That Enrich Life