Innovative Group

Innovative Group

Innovative Group specializes in experiential marketing programs that fuel, and even change peoples’ perception about a brand, while fostering lasting relationships at every opportunity. In a word, they are: solutionistsTM. a dedicated, thought provoking, ever evolving, spirited group of tenacious problem solvers. Couple that with a passion for bringing communities together in distinctively customized and uniquely engaging ways, and you’ve got a recipe for the fantastical. Learn more at

Innovative Group…Delivering Experiences That Enrich Life

Newest Innovative Program

MAXimus

MAXimus, a massive, state-of-the-art, self-sustaining mobile culinary venue will lead the tour. MAX, which was featured at the World Food Championship last year, will be on the road supporting this event again in 2019. MAX’s culinary partner is DRAFT, a dynamic, full-service restaurant aboard a fire truck that provides a unique and revolutionary themed catering experience. MAX and DRAFT will also be joined by INSITE Hospitality Suites. With multiple suite options to choose from, this allinclusive VIP hospitality platform enhances any event with the best luxury amenities to create a lasting impression. These show-stopping mobile assets will all work together and are set to deploy with Alabama Coasting’s unique culinary and “food sport” initiatives out on the road.



fire truck restuarant
Innovative Group MAXimus firetruck restaurant

Other Innovations



Innovative Group converted container

Innovative Group converted container

Innovative Group converted container
Innovative Group converted container