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Players, coaches, families and fans were treated to a full week of our version of Southern Hospitality, but the GoDaddy Bowl is more than just a game. Full hotel rooms, busy restaurants and packed bars and attractions help generate some $20 million in total economic impact for the City and the region. In addition, because of the tie-in with ESPN, the City of Mobile reaps some $8 million in on-air advertising and promotion during the broadcast. In fact, in addition to the game, the folks who produce the GoDaddy Bowl work to make an impact in our community all year long.

Sponsored events include celebrity golf tournaments, sailing regattas, football camps and student-athlete recognition programs. Capping off the year of community events are two programs celebrating reading and art. For 15 years, the HOAR Program Management/GoDaddy Bowl Reading and Writing Program has recognized excellence in those two skills. Open to all 5th graders along the Alabama, Mississippi and Florida Gulf Coasts, the seven week contest produced 10 finalists who were awarded scholarships ranging from $500 to $5000. They were also invited to attend all of the GoDaddy Bowl activities during the week. Over the past 15 years, the HOAR Program Management/GoDaddy Bowl Reading and Writing Program has awarded more than $264,000 in scholarship money to local students And celebrating art under the theme "Southern Charm”, the GoDaddy Bowl and New Horizons Credit Union concluded the tenth annual art contest. Over 200 entries were received and the best were selected in three grade level categories:

 6th-8th, 9th-10th, and 11th-12th. Since 2007, winning artwork has been chosen for the front cover of the GoDaddy Bowl Football Program, and all winners are featured in the 2015 program Since the contest’s inception, the GoDaddy Bowl has awarded over $17,800 to local schools’ art program.